01, program name
That is, the name of the program that was planned to be produced. The name of the TV program, like the news headline in the news report, should be taken as a name that attracts the attention of the audience and makes it easy for people to understand the type of the program. Only when the name is changed, it should be noted that the name of the program cannot be violated. Public order and good customs, if there is no insinuation of others, that is, sexual cues.
02, the main purpose
The main purpose is the main purpose of program production. Striving for advertising revenue is not the sole purpose of producing a program. This book mentioned in the first chapter of the ethical guidelines of TV people that television should have its social responsibility. With the extension of this principle, program production should not be just for profit, but the positive impact of making this program on society. This is the real purpose of program production. For example, the theme of a dramatic program, in addition to leading the audience into the plot and the joy and sorrow, can also arouse the audience’s attention to a certain concept or phenomenon.
03, the program type
The type of program and the classification of the various programs described above have been expressed. Since the production methods and appeals of various programs are not inconsistent, it is necessary to list the types of programs in front of the contents of the plan, so that it can be noticed.
04, the object of appeal
Most programs will have their main audience. At the beginning of the program planning, the staff of the planning program should first set the main audience of the program, and the specific audience object of the program is set for a specific object. The plan book should plan the production mode and program direction of the program for the audience or specific objects.
05. Ways of appeal
Evaluate and plan the appeal method for the object of appeal. The characteristics of the object of appeal may be different because of their age, race, gender, religion, party, etc. From this we can see that when we are doing the program, we must understand the entry for this type of object. When the program is produced, the programs they need can be produced according to the needs of the audience.
06, the way of expression
The way of expression, that is, the way in which the content of the program is expressed. The planner should first understand the type of TV program, that is, the direction of the program, and can refer to the previous program type and production method to create a program, or create a new type of program. Even if you shoot an old-style program, the content, story, and production methods of the program can be subtly added to the creativity of the production group.
07, expected results
The expected effect and description of the broadcast of the program is expected to have an effect. If an advertisement is broadcasted, it is hoped that people will think of the label as soon as they hear the product. Or a program introducing travel information, hope that through the introduction of the program, the audience will have a deeper understanding of the local tourism.
08, the content of the arrangement
The program content is usually properly arranged and the design of the paragraphs during the planned program time. In the variety show, you can design the opening, the host’s visit, the singer’s fun performance, etc.; for example, the news magazine type program can be designed by the host to start the game, arrange three different in-depth reports of the news, and the host will come to the field; The program content is arranged in the plan book.
09. Length of the program and broadcast time
The length of the program refers to how long the result of the program is produced. The broadcast time period is when the program is dialed. The type of the program, the object of the appeal and the time of the broadcast are usually related. For example, the broadcast time of the news program is usually from 6 am to 8 pm, from 12 noon to 1 pm, and from 7 pm to 8 pm in the evening. The time period for children to be the subject of the appeal is usually from 4 pm to 6 pm.
The program budget may have the following items:
1. Budget for equipment use (lighting, recording equipment, OB van, etc.)
2. Budget for staff salaries (including actors and producers)
3. Other miscellaneous expenses and retention budget (such as chair, punch card version, script printing fee, etc.)
4. Budgets other than production (such as food and beverage, accommodation, telephone, etc.)
11, the filming schedule of the program
12, program features
That is to say, the program should develop its own characteristics different from other programs, so that the audience will not feel that each program is the same and does not want to watch, but usually after a certain program produces its own program features, it is quickly Others have learned to go, so the production of the program should strive for its own characteristics. The purpose of listing this item in the plan is to express the selling point of the program, and it is easy to be adopted.
The accompanying information is equivalent to a general research report or a note in a book. It is usually used to indicate the cited data or data source, or to provide a short description of a part of the plan.
Attachments, which are subsidiary documents other than the plan book, can also be regarded as one of the contents of the whole plan. Usually, because the content is too detailed and has its own individual independence, it is called an attachment, but the rehabilitation can also be Living independently of the status of this article.
If there is more than one attachment, it should be noted that Annex I, Annex II, Annex III, etc., so easy to find, will not confuse the entire attachment.